Texas Tech University is ushering in the holiday season with the launch of Evermore Exclusives, a premium lifestyle merchandise collection designed to elevate Red Raider pride. Released Dec. 5, the collection offers fans and alumni a refined alternative to traditional collegiate apparel, blending timeless design with meaningful storytelling. Named after the university’s award-winning Evermore magazine, the line reflects Texas Tech’s commitment to quality, craftsmanship, and authenticity.
Featuring exclusive collaborations, limited-edition pieces,s and carefully curated details, Evermore Exclusives is positioned as both a holiday gifting destination and a lasting keepsake for the Texas Tech community. The collection underscores the university’s desire to celebrate its history and traditions through thoughtfully designed merchandise that resonates beyond the season.
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A Premium Take on Red Raider Merchandise
According to university officials, Evermore Exclusives represents a departure from traditional collegiate apparel. The collection features designer-crafted pieces that emphasize quality, craftsmanship, and storytelling.
“The collection is unlike anything Texas Tech has offered before,” said Matt Dewey, vice president for Marketing & Communications. “We set out to create premium merchandise that feels elevated, distinctive, and authentic to our story. These pieces are produced with great attention to detail, making them special keepsakes for anyone who loves Texas Tech.”
Available items include sweatshirts, hats, T-shirts, and YETI tumblers, along with a one-of-a-kind letter jacket. Each piece is designed exclusively for the collection and will not be available through standard retail channels.
Exclusive Collaborations and Limited-Edition Pieces
A standout offering in the collection is a custom letter jacket created in collaboration with Settlemier’s Award Jackets. Available in red or gray, thecoatt features bespoke Texas Tech patches, logos, and iconic phrases, including “Fight Raiders Fight” from the university’s fight song.
The collection also includes exclusive partnerships with Oxford Pennant, YETI, Blackwing, and Daniel Luu. Daniel Luu hats are produced in multiple styles and released in limited, individually numbered runs of 100, 200, or 300, adding a collector’s appeal to the line.
Celebrating Tradition and Community
University President Lawrence Schovanec emphasized the cultural significance of the collection for the Texas Tech community.
“Texas Tech’s history and traditions are deeply meaningful to our community, and this collection provides a new way for Red Raiders to express that connection,” Schovanec said. “Evermore Exclusives reflects the quality, character, and pride that define our students, alumni and supporters, and we’re proud to introduce it.”
Where to Shop
Evermore Exclusives is available for purchase at the merchandise shop on the second floor of the Texas Tech Administration Building, at the Texas Tech DFW site, or online at EvermoreExclusives.com.
Frequently Asked Questions
What are Evermore Exclusives?
Evermore Exclusives is a premium, designer-crafted lifestyle merchandise collection launched by Texas Tech University. Named after the university’s award-winning Evermore magazine, the collection offers elevated apparel and accessories that reflect Texas Tech’s history, pride,e and traditions.
When was the collection released?
The Evermore Exclusives collection officially launched on Dec. 5, just ahead of the holiday shopping season.
What types of products are included in the collection?
The collection includes sweatshirts, T-shirts, hats, YETI tumblers, rs and a custom-designed letter jacket. All items feature exclusive designs and premium craftsmanship not available through standard Texas Tech merchandise retailers.
Are the items limited edition?
Yes. Several pieces in the collection are produced in limited quantities. Notably, Daniel Luu hats are released in individually numbered production runs of 100, 200, or 300, making them collector-worthy items.
Who are the exclusive collaborators featured in the collection?
Evermore Exclusives includes collaborations with Settlemier’s Award Jackets, Oxford Pennant, YETI, Black Wing, and Daniel Luu, each bringing a distinct design and craftsmanship perspective to the collection.
Where can I purchase Evermore Exclusives merchandise?
Items are available at the merchandise shop on the second floor of the Texas Tech Administration Building, at the Texas Tech DFW site, and online at EvermoreExclusives.com.
Conclusion
With the launch of Evermore Exclusives, Texas Tech University is redefining what collegiate merchandise can be. By blending premium design, exclusive collaborations, and deep-rooted tradition, the collection offers fans and alumni a meaningful new way to express Red Raider pride. Whether as a holiday gift or a personal keepsake, Evermore Exclusives stands as a celebration of the quality, character, and enduring spirit that define the Texas Tech community.
